Otautau Patchwork Group
- crafting a new identity -
The Otautau Patchwork Group is a rural community group. Over Labour Weekend they hold their Annual Spring Exhibition showcasing a variety of crafts the group has worked on together. In 2016 I was asked by OPG to design a poster for the event. This lead to further work designing a logo for the group to help raise their profile.
OPG’s vintage inspired logo reflects that they are a rural community group who love their craft. The group often works collaboratively and produce anything from quilts to bags. While the logo needed to be instantly recognisable it was important that didn’t detract from the patchwork. Black was chosen as the logo’s primary colour but this can be changed to help blend in with the patchwork it is used with.
Every year the exhibit has an A3 poster and a black and white exhibition booklet. 2017 saw the application of the new logo.
Each year some form of patchwork is given away as first prize in the exhibition’s raffle. The posters show some detail of these prize without revealing too much. The patchwork is reduced to abstract patterns and supported by vibrant colours and modern typography. While this builds up an awareness for regular visitors each year, it also peaks the interest for those who might not have thought of visiting before.